USING CHATBOTS TO ENCOURAGE YOUTH SOCIAL ACTION

For The Scout Association

The Scout Association needed to capture information about the community projects that young people were taking part in across the UK.

Volunteers were comfortable and very active using Facebook to connect with their friends and other brands, but time poor and reluctant to log in to a separate website to share their actions, so a chatbot was the perfect solution.

Wilder designed and developed a Facebook chatbot that allowed our users to quickly and easily use Messenger to record the fantastic work they’ve done in their communities.

Outcomes
  •  Recorded over 25,000 hours of youth social action in one week
  •  Saw an increase in 75% effectiveness from any other methods
  •  Return on investment from paid outreach far more efficient than other capture methods
  •  Increase in positive sentiment by volunteers using the tool

Chat bot creation service