DRIVING VIDEO VIEWS AND PRODUCT CONSIDERATION

For Microsoft

We were brought in to drive and scale a change in consideration for Windows products in the Microsoft target market. We beat Microsoft’s campaign benchmarks, drove over 2.2 million video views leading to a measurable change in sentiment towards their products.

What we did
  • Evidence led, analytical approach to media buy
  • Multi-channel campaign across Facebook, YouTube and Instagram
  • Drove over 2.2 million video views
  • Over 5 million reach within target demographics
  • Complex use of re-targeting based on previous engagements, website visits and previous behaviours